First things first to our American clients and community, we love you. This isn’t about shutting anyone out. It’s about recognizing a movement happening in Canada right now. With the threat of tariffs, Canadians aren’t just shrugging it off. We’re making choices that matter, like choosing Canadian made products over imports, especially from the U.S.
And social media is all over this. Creators are breaking down which brands are actually Canadian and which ones just seem like they are.
People are paying closer attention to labels. There’s a difference between Made in Canada and Product of Canada, and more Canadians are starting to care.
Product of Canada means nearly everything in that product, from ingredients to labor, comes from Canada. Made in Canada means the product was processed or assembled here, but the ingredients might be sourced from somewhere else. If you see “Made in Canada with domestic and imported ingredients,” that means some of it could be coming from anywhere.
If you’re trying to keep your dollars in Canada, this distinction matters. With TikTok and Instagram blowing up with grocery hauls showing what’s actually Canadian, people are paying attention like never before.
Canadians aren’t just talking about supporting local, they’re making moves. When provinces thought tariffs were going into effect on February 1st, a lot of them pulled American liquor off the shelves in favour of Canadian made options.
Liquor stores in British Columbia and Ontario removed U.S. wines, bourbons, and whiskeys, replacing them with Canadian alternatives. Alberta had already been prioritizing local distilleries for a while, but the tariff news gave that push even more momentum.
Grocery stores, farmers’ markets, and even restaurant menus are shifting toward highlighting Canadian grown and Canadian made products not as a trend, but as a statement.
Canadians aren’t boycotting American products, but if there’s a Canadian alternative, a lot of people are making the switch. For brands that sell here, it’s worth paying attention to how conscious consumerism is growing. The more you highlight ethical production, sustainability, and the value of what you’re offering, the better your chances of keeping Canadian customers.
Canadians are nice, but we know our worth. We don’t just talk about what we stand for, we back it up with action. Right now, that action is choosing local, supporting our own economy, and making sure that when we spend money, it stays in Canada. If you’re a Canadian brand or business that wants to take advantage of this consumer shift, please feel free to contact us.
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