If you’re a business owner who’s unsure how to approach trends in your social media strategy, this article is for you. Staying up to date with trends isn’t just about knowing what’s popular. It’s about showing your audience that you’re listening, that you genuinely care about what interests them, and that you’re part of the same community where they spend their time.
Social media trends give you opportunities to educate, entertain, and connect with your audience. Entertainment, especially, plays a critical role in stopping the scroll. If you’re not familiar with that term, “stopping the scroll” means creating content that makes someone pause long enough to consume your message. In a world where attention spans are shorter than ever, this is the first step toward meaningful engagement.
Social media is a noisy place, and trends help cut through that noise. Why? Because trends reflect what society is thinking, feeling, and engaging with in real time. Right now, for example, Heidi Montag and Spencer Pratt are leveraging a 15-year-old album to raise money for their home after the devastating Palisade fire. Spencer is even calling out celebrities to use the sound on TikTok to show support for Heidi. This isn’t just about fundraising. It’s about creating a sense of community in tragedy.
As a brand, aligning with trends doesn’t just make your content relatable. It makes your brand human. It shows that you’re not just a company trying to sell something but an active participant in conversations that matter to your audience.
Let’s reframe this. Trends don’t “escalate” your brand. They grow awareness. The average consumer needs to see your brand seven or more times before they even register it consciously. By tapping into trending themes, you can show up organically where your audience is already spending their time. This isn’t about going viral. It’s about being present in the right moments and becoming part of their online experience.
When you create content tied to a trend, you’re not just increasing visibility. You’re starting the journey of turning an unfamiliar user into an engaged follower and eventually a loyal customer.
Trends don’t necessarily create new opportunities, but they do provide access to new communities. By participating in trends, you reach audiences who might not have been aware of your brand before. It’s also a way to show your existing followers that your brand doesn’t take itself too seriously.
In 2025, authenticity is everything. Consumers are moving away from vanity metrics. They’re not interested in how many followers you have. They care about how you show up. Trends give you the chance to be part of the conversation, not just a company trying to sell them something.
Engaging with trends humanizes your brand. It shows your audience that you’re paying attention to what matters to them and that you have a sense of humor or a relatable side. In an era where trust and credibility are hard to earn, authenticity is the bridge that connects your brand to your audience.
People are tired of being treated as consumers. They want to feel like they’re part of a community. Especially now, with the cost of living on everyone’s mind, people are spending their money more intentionally. They choose brands that show up authentically, ethically, and with a sense of care.
Trends aren’t a fit for every business. If you’re in a highly specific B2B industry where your audience isn’t engaging with trends, that’s fine. But if you serve the general public or work within a B2C model, trends should be a part of your strategy.
This cannot feel manufactured, overly curated, or fake. People are savvy. They know when something is inauthentic. In a world where overconsumption and influencer marketing have made people skeptical, trust is your biggest asset.
Good social media strategy isn’t just about posting content and hoping something sticks. It’s about listening to what people are saying, analyzing trends, and understanding how to apply them to your business in a way that works.
Social media changes daily, and you don’t have time to sift through it all. That’s where we come in. Every Friday, we send out a newsletter that breaks down what’s happening in social media and what it means for your strategy. No fluff, just actionable insights you can use. Subscribe now to make sure you’re always one step ahead.
The clock is ticking for TikTok in the U.S. With a January 19th deadline looming, the app's parent company, ByteDance, faces pressure to sell TikTok or risk seeing it banned. What does this ban mean for your business if it becomes a reality? Should you panic? The...
The consumer landscape in 2025 is experiencing a major shift. Conscious consumerism and financial responsibility have moved away from niche ideas to key influences shaping people's spending. Economic pressures like rising costs of living, growing income inequality,...