Setting social media goals is the first step
in creating a social media strategy for your business. There are many different types of social media goals to use as benchmarks to success. If you’re not familiar with the different kinds of social media goals, read our “what are social media goals” blog. While it can be tempting to set goals for every measurable interaction, it’s essential to focus on just a few at a time. Social media is about incremental progress that compounds over time to achieve the desired results.
Below you’ll find a step-by-step process to create a framework for setting and achieving social media goals for your brand
Start with SMART social media goals
There’s a reason why the SMART framework is used throughout all different types of marketing mediums. It’s a foolproof formula to follow, especially on social media.
Don’t overcomplicate things. Choose goals that are specific to your business and target demographic.
Example: If you’re a local business that wants to attract customers that live in your neighbourhood, focus on increasing reach and impressions within a specific geographic location.
If you can’t measure the goal, you won’t be able to track your progress or benchmark your results. Data doesn’t lie, so it’s essential to understand which analytics you need to be looking at to measure success.
Example: If you want your existing followers to see more of your content, you measure the impressions and reach of your fans and followers.
It’s important to dream big and shoot for the stars, but don’t forget what we said before; it takes time for results to compound and achieve social media success. When you set realistically attainable goals, it’s easier to reach them and increase the momentum of your success.
Example: Increase the number of content interactions by 25% within your existing community of followers.
Always think about how your social media goals support your business goals. If you’re having difficulty narrowing down the types of goals you want to set, looking at them through the lens of relevance will help. Relevant goals help guide and focus the content, optimizations and tactics used in your social media strategy.
Example: I want to increase engagements so content is seen and discovered by more people within my target demographic.
We all know social media can be time-consuming. Recent data suggests that the average social media user spends over two hours a day scrolling through feeds. Managing a social media strategy can eat up a large portion of a business owner’s time. Monarch Social Media exists because many of our clients hand the management over to us so they can spend their time developing other parts of their businesses. Results take time to achieve and require a deadline for measurement and benchmarking. When setting goals, make sure you assign a due date for measuring them.
Example: I will grow my community to 1,000 followers by March.
Are you ready to set social media goals for your business? An easy place to start is by choosing three SMART goals for your business and choosing the duration of time at which you will measure and benchmark your results. We like to set and benchmark social media goals monthly to keep things organized and simple.
We’d love to hear from you! What are your top three social media goals for this month?