At Monarch, we don’t expect one person to do it all. Social media is a complex industry, and forcing a single person to switch between strategy, analytics, creative work, and community engagement all day long is a recipe for burnout. Each of these roles requires a different way of thinking, and constantly shifting between them isn’t just exhausting. It’s inefficient.
That’s why we’ve built our team around specialization. Our strategists focus on planning and data analysis. Our creative team develops content and storytelling. And our community managers focus on talking to people, building relationships, and making sure our clients’ brands actually feel human online.
And here’s the thing: most brands fail at this. They treat community management as an afterthought. They don’t take it seriously, they automate engagement, or worse, they ignore it completely. But here’s the truth: social media success in 2025 isn’t about how much content you post. It’s about how well you connect with people.
So what does a day look like for a community manager at Monarch? It’s structured, intentional, and entirely focused on building relationships that make a real impact.
The first thing our community managers do each morning is check all accounts for red flags. Are there urgent messages? Reputation issues? Troll attacks? We handle any immediate concerns first.
Then, we scan through overnight comments and DMs. But here’s a strategic move: we don’t respond to everything right away. Instead, we wait until right before posting so we can maximize engagement right when it matters most.
Before a single post goes live, we start engaging. This is one of the most overlooked, but most important, parts of community management.
Why does this matter? Because when someone engages back, the algorithm recognizes that a relationship exists and is more likely to show them future posts. This is how you get content seen, not by guessing the “best time to post,” but by earning algorithmic trust.
Midday, we post. But posting isn’t just hitting a button and walking away. Each post is optimized with:
And then we immediately start engaging again. Read about why we don’t auto schedule content in this blog post.
Here’s where the magic happens. We create a sandwich effect around each post.
Right after posting, community managers:
This strategy ensures maximum reach and discoverability.
For brands with influencer or UGC strategies, our community managers handle that too. They send briefs, review submissions, and maintain relationships with creators to keep campaigns running smoothly.
Before wrapping up, community managers do one last sweep of all accounts. Any lingering comments, DMs, or potential issues are handled before logging off. And then they do it all again the next day.
Community management isn’t just customer service. It’s not just “answering comments.” It’s the core of why a brand succeeds or fails online. This is how you create parasocial relationships, the kind that make people feel connected to a brand even if they’ve never bought a product before. This is how you build trust. And in an era where consumers are more skeptical than ever, trust is everything.
At Monarch, our community managers are expert communicators. They juggle five to ten brands at a time, managing multiple accounts across platforms, all while ensuring each brand feels personal and real. We’re always looking for talented people to join this team. If you love talking to people in the comments, if you get a rush from seeing a post take off because of your engagement work, if you live and breathe social media conversations, this could be your career. We train our community managers extensively, especially in engagement best practices, brand voice adaptation, and crisis management. Many come from backgrounds in communications, PR, or customer service, but we shape them into specialists in digital relationship-building.
This role is remote and flexible as long as you’re working in client hours. Many of our community managers travel while they work, logging in from anywhere, whether that’s their home office, a coffee shop in Mexico City, or a hotel in Vegas.
To the people in the trenches, making sure every DM, comment, and conversation is handled with care, thank you. Your work is what turns brands into communities and communities into loyal customers.
And to the brands still sleeping on community management, it’s time to start taking it seriously. Book a FREE discovery call with us if you’re ready to succeed on social media.
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