If you're running a healthcare or sports medicine clinic, you already know how competitive the landscape can be, especially in busy urban areas like the Greater Toronto Area (GTA). Standing out requires more than excellent services. It demands a strong digital...
The Role of a Community Manager at Monarch: Why It’s the Backbone of Social Media Success
At Monarch, we don’t expect one person to do it all. Social media is a complex industry, and forcing a single person to switch between strategy, analytics, creative work, and community engagement all day long is a recipe for burnout. Each of these roles requires a different way of thinking, and constantly shifting between them isn’t just exhausting. It’s inefficient.
That’s why we’ve built our team around specialization. Our strategists focus on planning and data analysis. Our creative team develops content and storytelling. And our community managers focus on talking to people, building relationships, and making sure our clients’ brands actually feel human online.
And here’s the thing: most brands fail at this. They treat community management as an afterthought. They don’t take it seriously, they automate engagement, or worse, they ignore it completely. But here’s the truth: social media success in 2025 isn’t about how much content you post. It’s about how well you connect with people.
A Day in the Life of a Monarch Community Manager
So what does a day look like for a community manager at Monarch? It’s structured, intentional, and entirely focused on building relationships that make a real impact.
Morning Checks: Putting Out Fires and Prepping for the Day
The first thing our community managers do each morning is check all accounts for red flags. Are there urgent messages? Reputation issues? Troll attacks? We handle any immediate concerns first.
Then, we scan through overnight comments and DMs. But here’s a strategic move: we don’t respond to everything right away. Instead, we wait until right before posting so we can maximize engagement right when it matters most.
Pre-Posting Engagement: Warming Up the Algorithm
Before a single post goes live, we start engaging. This is one of the most overlooked, but most important, parts of community management.
- Reply to existing comments and DMs. This re-engages people who have already interacted with the brand.
- Engage with potential followers. This includes liking and commenting on posts from people in the target audience.
- Interact within Stories and relevant hashtags. This increases brand visibility and connection.
Why does this matter? Because when someone engages back, the algorithm recognizes that a relationship exists and is more likely to show them future posts. This is how you get content seen, not by guessing the “best time to post,” but by earning algorithmic trust.
Posting Content: Maximizing Visibility
Midday, we post. But posting isn’t just hitting a button and walking away. Each post is optimized with:
- Relevant hashtags (not spammy, just what actually matters).
- Tags and mentions to bring in other accounts.
- Links and CTAs that encourage action.
And then we immediately start engaging again. Read about why we don’t auto schedule content in this blog post.
Post-Posting Engagement: The Sandwich Method
Here’s where the magic happens. We create a sandwich effect around each post.
- Engagement before posting warms up the audience.
- Posting puts content into the feed.
- Engagement after posting amplifies its visibility.
Right after posting, community managers:
- Respond to every comment as quickly as possible.
- Engage with new potential followers in Stories and hashtags.
- Continue the conversation to push engagement further.
This strategy ensures maximum reach and discoverability.
Midday Outreach: Influencer and UGC Management
For brands with influencer or UGC strategies, our community managers handle that too. They send briefs, review submissions, and maintain relationships with creators to keep campaigns running smoothly.
End-of-Day Checks: Final Engagement and Crisis Monitoring
Before wrapping up, community managers do one last sweep of all accounts. Any lingering comments, DMs, or potential issues are handled before logging off. And then they do it all again the next day.
Why This Matters: The Difference Between Mediocre and Great Social Media
Community management isn’t just customer service. It’s not just “answering comments.” It’s the core of why a brand succeeds or fails online. This is how you create parasocial relationships, the kind that make people feel connected to a brand even if they’ve never bought a product before. This is how you build trust. And in an era where consumers are more skeptical than ever, trust is everything.
Why We Take Community Management Seriously
At Monarch, our community managers are expert communicators. They juggle five to ten brands at a time, managing multiple accounts across platforms, all while ensuring each brand feels personal and real. We’re always looking for talented people to join this team. If you love talking to people in the comments, if you get a rush from seeing a post take off because of your engagement work, if you live and breathe social media conversations, this could be your career. We train our community managers extensively, especially in engagement best practices, brand voice adaptation, and crisis management. Many come from backgrounds in communications, PR, or customer service, but we shape them into specialists in digital relationship-building.
The Perks? Remote Work and Flexibility
This role is remote and flexible as long as you’re working in client hours. Many of our community managers travel while they work, logging in from anywhere, whether that’s their home office, a coffee shop in Mexico City, or a hotel in Vegas.
To Our Community Managers: You’re the MVPs
To the people in the trenches, making sure every DM, comment, and conversation is handled with care, thank you. Your work is what turns brands into communities and communities into loyal customers.
And to the brands still sleeping on community management, it’s time to start taking it seriously. Book a FREE discovery call with us if you’re ready to succeed on social media.
The Key to Social Media Success: Data-Driven Strategy and Analytics
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