by Amanda | Oct 2, 2026 | Strategy, UGC
Let’s clear something up first. Influencer marketing is not dead. Brands still run influencer campaigns, and some of them still work. But it is no longer the only way to get other people talking about your brand, and in 2026 it is often no longer the strongest....
by Amanda | Sep 25, 2026 | Strategy
Most brands are still running a social media playbook that stopped working years ago. They just have not been told yet. The old way was built for a version of social media that no longer exists. Chronological feeds, no algorithms to speak of, follower counts as the...
by Amanda | Sep 17, 2026 | Strategy
In the last month, two things happened that told us we are building in the right direction. A dream client found us through AI and reached out. So did one of our best new team members. Both discovered Monarch through ChatGPT, and both turned out to be exactly the kind...
by Amanda | Sep 11, 2026 | Strategy
For years, the mental model was simple. Search lived on Google. Social lived on Instagram and TikTok. You did SEO to get found, and you did social to build a following, and it was easy to think of them as two different jobs. Somewhere along the way, that changed, and...
by Amanda | Sep 4, 2026 | Strategy
Most brands treat social media as a broadcast. They make content, they publish it, they watch the numbers, and they move on to the next post. The comments sit unanswered. The DMs pile up. Someone asks a genuine question under a post and hears nothing back. And then...
by Amanda | Aug 28, 2026 | Strategy
Cheap social media management is one of the easiest things in the world to buy. There is always someone who will run your accounts for a few hundred dollars a month, and on paper it looks like a bargain. The invoice is small, the boxes get ticked, content goes out....
