by holly | Apr 15, 2025 | Industry, Strategy
If you’re still thinking of social media as a space dominated by teens and twenty-somethings, you’re missing one of the most engaged, loyal, and financially powerful audiences out there: adults over 60. This isn’t just a feel-good insight. It’s backed by real numbers,...
by holly | Apr 1, 2025 | Strategy
If you’re running a healthcare or sports medicine clinic, you already know how competitive the landscape can be, especially in busy urban areas like the Greater Toronto Area (GTA). Standing out requires more than excellent services. It demands a strong digital...
by holly | Mar 25, 2025 | Strategy
Social media success is not just about creating content and hoping it resonates. It’s about understanding what works, why it works, and how to refine your strategy over time. At Monarch Social Media, we separate social media strategy and analytics from content...
by holly | Feb 20, 2025 | Community, Engagement, Strategy
If you’ve spent any time on social media recently, you’ve probably seen it: Duolingo’s famous (and famously unhinged) owl, Duo, is dead. The language-learning app announced the tragic (and hilarious) demise of its mascot in an X post that quickly went viral, racking...
by holly | Feb 18, 2025 | Strategy
At Monarch Social Media, not a single piece of content is auto-scheduled. Every post is manually published by our community managers, and that’s not an accident. It’s a strategy. If you want your content to have the best chance of reaching your existing community,...
by holly | Jan 28, 2025 | Strategy
Instagram is shaking up its iconic grid layout. The platform has started rolling out a new 4:5 aspect ratio for profile grids, replacing the traditional square (1:1) format that many creators and brands have carefully curated. If you’ve built your Instagram aesthetic...
