by holly | Apr 15, 2025 | Industry, Strategy
If you’re still thinking of social media as a space dominated by teens and twenty-somethings, you’re missing one of the most engaged, loyal, and financially powerful audiences out there: adults over 60. This isn’t just a feel-good insight. It’s backed by real numbers,...
by holly | Apr 9, 2025 | Industry
If you’ve spent five minutes on TikTok lately, you’ve probably come across the office siren trend. It’s a glossy mashup of late ’90s power dressing and late 2000s clubwear. Satin pencil skirts, sultry tops, moody liner, tousled hair, and “main character at the...
by holly | Mar 18, 2025 | Industry
At Monarch, our creative team only creates. That is their job. It is their full-time job, and they have a lot of work to do. Right now, as of writing this blog post, we have 15 clients. That is a lot of clients. Most of them have three accounts each, which means our...
by Holly Medwid | Mar 4, 2025 | Industry
I’ve worked in social media or at least adjacent to it for 14 years now. And if there’s one thing that has never changed in this industry, it’s the completely unrealistic expectations of what this job demands. I’ve seen it at every stage of my career: employers or...
by holly | Jan 16, 2025 | Industry
The clock is ticking for TikTok in the U.S. With a January 19th deadline looming, the app’s parent company, ByteDance, faces pressure to sell TikTok or risk seeing it banned. What does this ban mean for your business if it becomes a reality? Should you panic? ...
by holly | Jan 14, 2025 | Industry
If you’re a business owner who’s unsure how to approach trends in your social media strategy, this article is for you. Staying up to date with trends isn’t just about knowing what’s popular. It’s about showing your audience that you’re listening, that you...
