by holly | Sep 10, 2025 | Community, Strategy
Most people think of analytics as numbers to quantify ROI: follower counts, likes, shares, impressions. Those metrics matter, but they don’t tell you why something is working, or why it isn’t. That’s where social listening comes in. Social listening is the human side...
by holly | Aug 21, 2025 | Community, Industry, Strategy
Social media isn’t where people convert. It’s what helps them decide. Let’s get this out of the way first: social media’s primary function is not to drive sales. It sits at the top of the funnel. It builds awareness. It earns attention. But it’s rarely the place...
by holly | Mar 13, 2025 | Community, Engagement
At Monarch, we don’t expect one person to do it all. Social media is a complex industry, and forcing a single person to switch between strategy, analytics, creative work, and community engagement all day long is a recipe for burnout. Each of these roles requires a...
by holly | Feb 24, 2025 | Community, Social Media Posts
Social media has changed the way we consume entertainment. Instead of waiting for a new TV show to drop, people now follow creators who act out entire storylines in short-form videos. One of the best examples of this is Shawna the Mom, a skit-based account that has...
by holly | Feb 20, 2025 | Community, Engagement, Strategy
If you’ve spent any time on social media recently, you’ve probably seen it: Duolingo’s famous (and famously unhinged) owl, Duo, is dead. The language-learning app announced the tragic (and hilarious) demise of its mascot in an X post that quickly went viral, racking...
by holly | Feb 6, 2025 | Community
First things first to our American clients and community, we love you. This isn’t about shutting anyone out. It’s about recognizing a movement happening in Canada right now. With the threat of tariffs, Canadians aren’t just shrugging it off. We’re making choices that...
