by holly | Feb 12, 2025 | Engagement
Rage bait isn’t new, but it’s bigger than ever. Every year, every month, every day, we see more of it. If you’re not familiar with the term, rage bait is a tactic designed to provoke anger or frustration by presenting something counter-narrative, controversial, or...
by holly | Feb 6, 2025 | Community
First things first to our American clients and community, we love you. This isn’t about shutting anyone out. It’s about recognizing a movement happening in Canada right now. With the threat of tariffs, Canadians aren’t just shrugging it off. We’re making choices that...
by holly | Jan 28, 2025 | Strategy
Instagram is shaking up its iconic grid layout. The platform has started rolling out a new 4:5 aspect ratio for profile grids, replacing the traditional square (1:1) format that many creators and brands have carefully curated. If you’ve built your Instagram aesthetic...
by holly | Jan 27, 2025 | Strategy
About 10 years ago, I was a freelance Social Media Manager. Just days before a major conference, disaster struck in a client account. Their Instagram account, with over 30,000 followers, was shut down, and we couldn’t get it back. Thankfully, Twitter was still...
by holly | Jan 22, 2025 | Strategy
Success isn’t just about hitting milestones or selling products. It’s about the people who make it all possible: our customers and the reviews they leave. Each review is more than feedback. It’s a signal of trust, a reflection of your values, and a reminder of the...
