by holly | Jan 9, 2025 | Industry, Strategy
The consumer landscape in 2025 is experiencing a major shift. Conscious consumerism and financial responsibility have moved away from niche ideas to key influences shaping people’s spending. Economic pressures like rising costs of living, growing income...
by holly | Nov 4, 2024 | Strategy
Facebook remains a powerful platform for businesses, with over 2.85 billion monthly users connecting and engaging daily. But standing out takes more than just creating a page—building a community that reflects your brand, engages your audience, and drives meaningful...
by holly | Oct 11, 2024 | Strategy, UGC
Understanding User Generated Content and Best Practices for Running a UGC Campaign Before you start a UGC campaign, it helps to know what it takes to make it successful. We write this Best Practices for Running a UGC Campaign post to help brands and creators navigate...
by holly | Oct 10, 2024 | Strategy
What Are Vanity Metrics? “Vanity metrics are statistics that look spectacular on the surface but don’t necessarily translate to any meaningful business results.” – Content Marketing Institute When it comes to social media success, many...
by holly | Apr 25, 2024 | Strategy
Before you begin creating a social media content strategy, it’s crucial to establish a content bank, a cornerstone of your social media toolkit. This is where you’ll house and categorize your creative assets, such as images, videos, and graphics, for swift...
