by holly | Oct 30, 2025 | Strategy
It’s Halloween, so let’s talk about ghosts. The kind that don’t float through haunted houses, but creep into your business when you least expect it. We’re talking about ghosting your audience. If your posting is inconsistent, your brand doesn’t just “take a break.” It...
by holly | Oct 23, 2025 | Social Media Posts, Strategy
Most people think a social post is just a quick caption and an image. Hit publish, and you’re done. But in reality, the content you see on your feed is only the tip of the iceberg. The real work (and the real results) come from everything that happens before and after...
by holly | Oct 17, 2025 | Industry, Strategy, UGC
In social media, nothing is guaranteed. Strategies need to remain flexible, and here is a real-time example of what that looks like. At Monarch, we plan far ahead. We have rough marketing calendars sketched out well into 2026. That is what true marketing looks like:...
by holly | Oct 16, 2025 | Industry, UGC
Video is one of the fastest ways to connect with your audience, whether you’re a business owner creating Reels, a founder testing out TikTok, or a creator just starting to share ideas online. But while authenticity is non-negotiable, quality still matters. If your...
by holly | Oct 9, 2025 | Strategy
One of the first things we look for when building a brand strategy is whether the business has a reliable bank of original content. Without it, growth almost always stalls. Social media thrives on consistency and authenticity, and if a brand is relying only on stock...
