Facebook remains a powerful platform for businesses, with over 2.85 billion monthly users connecting and engaging daily. But standing out takes more than just creating a page—building a community that reflects your brand, engages your audience, and drives meaningful...
Understanding User Generated Content and Best Practices for Running a UGC Campaign Before you start a UGC campaign, it helps to know what it takes to make it successful. We write this Best Practices for Running a UGC Campaign post to help brands and creators navigate...
What Are Vanity Metrics? “Vanity metrics are statistics that look spectacular on the surface but don’t necessarily translate to any meaningful business results.” – Content Marketing Institute When it comes to social media success, many...
Before you begin creating a social media content strategy, it’s crucial to establish a content bank, a cornerstone of your social media toolkit. This is where you’ll house and categorize your creative assets, such as images, videos, and graphics, for swift...
If you’re a new social media manager or a small business owner doing social media management for yourself, planning social media content is the difference between panic posting and strategic success. Having a backlog of content ready to publish will save you...
