by holly | Nov 13, 2025 | Strategy
Before you sign up for the next “AI-powered solution” that promises to fix your marketing problems, try this test. Ask five people what they do when they land on a website and a chatbot greets them instead of a human. Most will say the same thing: it feels cold,...
by holly | Nov 6, 2025 | Strategy
An organic social media case study in building brand trust before conversion Most brands want to measure success too early. They launch, post a few times, then rush to ask, “Where are the sales?” At Monarch, we see this every day. Founders look for sales ROI before...
by holly | Oct 30, 2025 | Strategy
It’s Halloween, so let’s talk about ghosts. The kind that don’t float through haunted houses, but creep into your business when you least expect it. We’re talking about ghosting your audience. If your posting is inconsistent, your brand doesn’t just “take a break.” It...
by holly | Oct 23, 2025 | Social Media Posts, Strategy
Most people think a social post is just a quick caption and an image. Hit publish, and you’re done. But in reality, the content you see on your feed is only the tip of the iceberg. The real work (and the real results) come from everything that happens before and after...
by holly | Oct 17, 2025 | Industry, Strategy, UGC
In social media, nothing is guaranteed. Strategies need to remain flexible, and here is a real-time example of what that looks like. At Monarch, we plan far ahead. We have rough marketing calendars sketched out well into 2026. That is what true marketing looks like:...
