At Monarch, our creative team only creates. That is their job. It is their full-time job, and they have a lot of work to do.
Right now, as of writing this blog post, we have 15 clients. That is a lot of clients. Most of them have three accounts each, which means our creative team is creating content for 45 different platforms at any given time. If you have ever wondered why social media content creation is a real career, let that number sink in.
Most of our clients get at least three to four posts per week on each platform. We do not copy and paste the same post across every channel unless a client specifically requests it. Instead, we optimize each post for each platform because what works on Facebook does not always work on Instagram, and what works on Instagram does not always translate to TikTok. Different audiences and different content formats matter.
The creative team’s job is to create the content that supports the overall strategy. This takes a lot of coordination and a variety of creative skills.
The Head of Creative oversees the strategy execution, assigns projects, and manages the workflow through our project management system. Without this, everything would fall into a disorganized mess.
The videographers create video content for clients who have videography in their strategy. Social media videography is not the same as TV or commercial videography, and this distinction is critical. Overproduced, high-budget videos do not always work on social media. Most of the time, they do not perform well at all. The best-performing content feels like it belongs on the platform, not like an ad.
The copywriters write captions and optimize posts for each platform. A LinkedIn post does not read the same as an Instagram caption, and the right messaging makes all the difference.
The content generalists select images, coordinate visual assets, and ensure each post is aligned with the strategy.
The graphic designers create graphics when needed, especially for brands with visual-heavy content or planned Instagram grids that require design cohesion.
The flex photographers capture content when a client needs high-quality visuals for their brand. Businesses that invest in professional photography have a clear advantage on social media. If a brand does not have a content bank, it is much harder to create strong content. This is not something we include in our management services, but it is something we offer at an additional cost.
The creative team works closely with strategy, analytics, and the communications team to ensure content is created, and ready for posting.
A great social media creative understands that social media is more than just posting content. It is about engagement, conversation, and action. Every post serves a purpose, and it is not always about selling. Sometimes, content is created to build brand trust, start conversations, or keep a brand top of mind until the audience is ready to convert.
To succeed in this field, here are a few things that matter.
Spending time on social media is essential. Many people apply for creative roles in social media without actually using the platforms. If you are not paying attention to trends, editing styles, and content formats, you will always be behind.
Working quickly is necessary. This is not traditional marketing or film production. Social media moves fast, and content needs to be created, revised, and published within days or sometimes hours.
Handling chaos is part of the job. Working in social media means constant change. A platform might update its algorithm overnight, or a trend might emerge that a client needs to respond to immediately.
Having interests outside of work is one of the best ways to prevent burnout. If your entire world revolves around digital screens, it is much harder to maintain balance in this career.
As Monarch grows, we are always looking for talented creatives who understand how social media content actually works. The right candidates think social media first, not film, television, or traditional marketing. They know how to create content that engages, connects, and builds community rather than just making something that looks nice.
We work best with creatives who can produce a high volume of work, are adaptable, and do not get stuck on perfectionism. The ability to create quickly while keeping up with social media trends is a must.
A lot of people assume that social media is just posting pictures and writing captions. It is not. Social media content creation combines strategy, psychology, and technical skill. It also requires a strong understanding of human behavior.
Content is not created just to look good. It is created for engagement, conversation, and action. The best-performing posts are intentional and designed to encourage interaction. Businesses that succeed on social media understand that it is a long-term investment, not a quick fix.
Social media content creation is not for everyone. The fast pace, constant changes, and high content volume make it one of the most demanding creative fields. The best way to avoid burnout is by setting clear boundaries, taking breaks from screens, and avoiding perfectionism.
The demand for skilled social media creatives is growing. Businesses that take social media seriously are investing in content creation, and the brands that win will be the ones that focus on quality, consistency, and engagement.
At Monarch, we believe in hiring the right people, training for execution, and setting clear expectations for both our team and our clients. If you are a creative who understands social media and wants to work in a fast-moving, high-impact field, we want to hear from you. If you are a brand that wants real results, you need to invest in real content creators, not just someone who can post.
Social media is a full-time job, and the people who do it well are worth their weight in gold.
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