How to Avoid Common Mistakes When Outsourcing Social Media
Outsourcing social media has become common practice for growing companies, but so has the...
What Should a Small Business Include in a Comprehensive Social Media Strategy in 2026?
For most small businesses, social media does not fail because of lack of effort. It fails because...
How to Avoid Common Mistakes When Outsourcing Social Media
Outsourcing social media fails when it’s treated as a task instead of a system. Learn the most common mistakes businesses make and how to avoid stalled growth, low engagement, and wasted spend.
What Should a Small Business Include in a Comprehensive Social Media Strategy in 2026?
Social media success for small businesses is not about posting more. It is about structure. Learn what a comprehensive social media strategy should include and why management matters more than content alone.
What Businesses Should Focus On in 2026: Strategy, Stability and Smart Growth
In 2026, businesses will move away from chasing visibility and return to what actually works—strategy, stability and smart growth. This post breaks down what to prioritize as social media, search and consumer behavior continue to shift.
How Much Does Social Media Marketing Actually Cost in 2026
Social media marketing pricing ranges widely, but the difference isn’t arbitrary. This breakdown explains what businesses actually pay in 2026, why costs have increased, and what level of support produces real results.
Holiday Messaging for Brands: Merry Christmas, Happy Holidays or Something In Between?
Every December, brands panic about saying the “right” holiday message. This guide breaks down when to use Merry Christmas, when Happy Holidays fits better, and how to craft warm, inclusive messaging without overthinking it.
How to Work With a Social Media Manager or Agency to Get the Best Results
The clients who get the best results with social media all share the same traits: clarity, collaboration, trust and respect. Here’s what we’ve learned after years of partnering with founders, healthcare providers and purpose-driven businesses who approach social media the right way.
Stop Treating Social Media Like a Billboard: Why Most Agencies Overpromise and Underdeliver
Most agencies still treat social media like a digital billboard: pushing out posts, chasing vanity metrics, and calling it strategy. This blog breaks down why that approach fails, what meaningful metrics actually look like, and how conversation-driven social media builds trust, community, and real business results.
Smart Businesses Double Down On Social Media When Everyone Else Pulls Back
When the economy tightens and competitors go quiet, visibility becomes your advantage. This blog breaks down why smart businesses stay active (especially on social media) and how consistency helps you gain market share when others pull back.
The Strategy You Can Feel: Why Human Social Media Still Wins in an AI World
In a world obsessed with automation, brands forget what audiences truly crave: connection. Learn why AI can’t replace empathy, tone, and timing, and how human-led strategy builds real trust and engagement.
Build a Brand With Us: Why Awareness Comes Before Sales (and How It Leads to Both)
We share how building awareness first transformed Monark Wild Rice’s organic growth, showing that trust and storytelling lead to sustainable sales success.
Ghosting Your Audience: Why Inconsistent Posting Haunts Your Brand
Ghosting your audience isn’t just bad manners. It’s bad marketing. When you vanish from social media, your followers move on and your brand credibility fades fast. Here’s how to stay consistent, visible, and trusted without burning out.
The Life Cycle of a Social Post: From Idea to Community Impact
A social post is more than a caption and image. It’s a process. Learn how Monarch Social Media guides brands from the first idea to real community impact through strategy, creation, engagement, and analytics.
Meet Nathan, Our Next Brand Host
Monarch’s next chapter begins with Nathan, a flight attendant and rising creator who embodies what the brand host program is all about: authentic storytelling, adaptability, and purpose-driven content that connects.
10 Filming Tips Every Creator Should Know
Video is one of the fastest ways to connect with your audience, but quality still matters. These 10 filming tips help creators look and sound their best on camera, without needing a studio setup or expensive gear.
Build a Brand With Us: Why Every Food Brand Needs a Social Media Content Bank
A strong content bank is the foundation of social growth. For food brands, original photography showcases real quality, strengthens brand identity, and makes staying consistent across every channel simple.
Why You Need a Social Media Agency That Works in Systems (Not Just Content)
Content alone isn’t enough to grow your business. A system-driven social media agency ensures your strategy, workflows, and communication work together to build trust, visibility, and measurable results.
The Impact of Hiring a Brand Host: How Christina Helped Monarch Grow Online
At Monarch Social Media, we tested what happens when you put a face to the brand. With Christina as our first brand host, we saw measurable growth across Instagram, TikTok, and Facebook — from higher reach and engagement to new client conversions. Here’s how a human presence transformed our funnel and why brand hosting is a strategy that works.
How Creators Can Get Ready for Black Friday Season and Why Brands Need You More Than Ever
Black Friday isn’t just for shoppers. It’s one of the biggest moments for creators to land collaborations. The catch? Most opportunities disappear before November. Learn how to refresh your portfolio, pitch effectively, and position yourself so brands choose you when it matters most.
Build a Brand With Us: Why Social Listening Is One of the Most Important Parts of a Social Media Strategy
Analytics can tell you what’s happening, but social listening tells you why. At Monarch, we treat comments, questions, and even jokes as strategy gold. By listening first, we’ve turned insights into content that fuels Monark Wild Rice’s growth and helps every brand we work with build trust, community, and long-term results.
Meet Brittany: Monarch’s Next Brand Host
Brittany is a 25-year-old mom, creator, community-builder and Monarch’s newest Brand Host. From sociology student to relatable content creator she’s bringing a fresh, human-first voice to our channels.
Build a Brand With Us: Why Analytics Tracking Early Matters in Social Media
Analytics tracking isn’t optional. It’s the foundation of building a strong social presence. In this chapter of our Build a Brand With Us series, we show why early tracking matters, the three core metrics to start with, and how Monark Wild Rice turned raw data into a repeatable growth strategy.
Social Media Isn’t Just Marketing: It’s Customer Education and Support in Disguise
Most brands use social media to promote. The smart ones use it to educate, support, and build trust. Here’s how to turn questions into powerful content.
Build a Brand with Us: How to Define Your Content Pillars and Brand Voice
Struggling with what to post? The solution isn’t more ideas, it’s better structure. Discover how content pillars and brand voice work together to simplify your social media process, keep your message clear, and make your brand instantly recognizable.
What Most Founders Get Wrong When Hiring a Social Media Agency
Hiring a social media agency too soon (or the wrong one) can stall your growth. Learn what most founders get wrong, how the industry contributes to the confusion, and what to look for instead if you want results that last.
Build a Brand With Us: How To Define Target Personas That Actually Work for Social Media Marketing
Defining your content pillars is only half the battle. If you don’t know who you’re speaking to, your message won’t land. This guide walks you through how to build target personas rooted in strategy (not guesswork) so you can create content that actually connects.
Why Social Media Isn’t Working for Most Health Clinics (And What to Do Instead)
Most clinics struggle with social media. Not because it doesn’t work, but because it was never set up to succeed. Learn the real reasons why and what to do instead.
Build a Brand with Us: The Difference Between Content and Content Strategy
Most brands think content is the strategy. But posting alone doesn’t convert. Here’s how we built a strategy-first content plan from scratch with Monark Wild Rice and why it’s already delivering powerful insights.
5 Mistakes That Are Costing Creators Brand Deals (And What We Actually Look For)
We match creators with paid brand campaigns every week, so we know exactly what makes a profile stand out. From missing emails to overly filtered content, we’ve seen the small mistakes that can cost creators big opportunities. In this post, we’re sharing the five red flags we look for (and how to fix them) so you’re set up to land (and keep) the deals you deserve.
Build a Brand With Us: Have You Really Optimized Your Social Media Profiles?
If your content isn’t converting, your profiles might be the problem. In this post, we break down how to optimize your Instagram, LinkedIn, Facebook, and TikTok accounts—because a strong strategy starts with a solid foundation.
Why 2025 Is the Year of the Creator (And How to Get In Early)
2025 is the year of the creator—and we’re building something different. Monarch’s UGC Creator Network is for storytellers who value connection, not just clout. Whether you’re just starting out or looking to grow with brands that care about authenticity, this is your chance to turn one great video into lasting opportunity.
Build a Brand with Us: Why Every Brand Needs a Strong Website
Social media platforms are borrowed space. Your website is home base. In this behind-the-scenes look at Monark Wild Rice’s digital transformation, we break down why every brand needs a website that doesn’t just look good, but functions, ranks, and converts. From fixing foundational flaws to smart SEO wins, this post shows what it really takes to build a website that works.
Everyone Has Ideas: Here’s What It Actually Takes to Execute Them On Social Media
Anyone can have a great idea, but not everyone knows how to bring it to life online. In this blog, we break down the gap between inspiration and execution, the red flags that stall progress, and what it actually looks like to manage social media with intention, strategy, and long-term results in mind. Whether you’re a business owner or a social media pro, this is your roadmap to building and not just posting content that works.
Build a Brand with Us: Designing Packaging That Sells Monark Wild Rice
In this edition of our “Build a Brand with Us” series, we’re sharing what it really took to get Monark Wild Rice on shelves from packaging mistakes to smart partnerships. The final design doesn’t just look good in-store; it supports the brand’s presence across social media, reinforcing recognition and trust before the first click
Meet Christina: Monarch’s First Brand Host
Christina is more than a content creator—she’s Monarch’s first brand host. With a background in social work and a passion for meaningful storytelling, she’s helping us shape a new standard for how brands show up online. From trend breakdowns to values-driven video content, Christina brings clarity, connection, and presence to every post.
Build a Brand With Us: The Power of a Strong Brand Image
Before we launched Monark Wild Rice, we didn’t start with a website—we started with the brand image. In this behind-the-scenes look, we share how visuals like logos, color palettes, and packaging design create first impressions, build trust, and support long-term business strategy. Whether you’re launching a product or refreshing your brand, this post breaks down why visual identity should always come first.
What Is a Brand Host (And Why Your Business Needs One)
Many brands struggle to show up on social media because their team isn’t camera-ready—and that’s okay. A brand host fills the gap, creating human-centered content that connects with audiences and builds trust without putting pressure on your internal team.
Build a Brand With Us: The Strategy Behind the Story
We’re building the Monark Wild Rice brand from the ground up and showing you every step. No polish, no fluff. Just real-time strategy, content, and growth. Follow along at #BuildWithMonarch.
First Impressions Matter: Why Your Social Media Accounts Need to Look Their Best
First impressions happen faster than ever and for most brands, they happen on social media. Learn why optimizing your profiles matters, what it really takes to stand out, and how a few simple updates can drive better engagement, leads, and brand trust.
How We Scaled a Hospitality Brand with Creators and Affiliate Marketing
We helped a hospitality brand turn quiet followers into bookings by pairing creator campaigns with affiliate tracking. The result? Over 7 million impressions, record engagement, and a repeatable growth strategy—all without reinventing the wheel.
The Untapped Goldmine: How Social Media Is Winning With the 60+ Crowd
Most brands still treat social media like it’s a young person’s game. But behind the scenes, we’ve been running a strategy that’s quietly outperforming expectations—and it’s built entirely for the 60+ crowd. This week, we’re sharing how a smart Facebook approach (with a surprisingly small ad budget) helped one client reach millions, and what the data tells us about the buying power, engagement habits, and loyalty of older adults online.
TikTok Is Not a Real Place: What the Office Siren Trend Got Wrong
TikTok’s viral Office Siren trend mixes 90s and late 2000s glam with corporate rebellion. But when tube tops show up in the boardroom, things get complicated. This blog explores how aesthetic empowerment can turn into a professional liability, especially for Gen Z navigating early career moves. Learn how to balance personal style with smart strategy in the workplace.
Case Study: How a GTA Sports Medicine Clinic Increased Local Bookings and Visibility with Strategic Social Media
In a competitive market like the GTA, standing out as a healthcare clinic requires more than great services—it takes strategy. This case study reveals how Monarch Social Media helped a sports medicine clinic build trust, grow an engaged local following, and turn visibility into real bookings—all within just three months.
The Key to Social Media Success: Data-Driven Strategy and Analytics
A strong social media strategy isn’t just about posting it’s about analyzing what works and optimizing for impact. At Monarch Social Media, we focus on data-driven insights to refine content, track meaningful engagement, and align social media efforts with business goals. In 2025, brands that prioritize analytics over vanity metrics will thrive. Learn how a strategic, data-backed approach can transform your social media presence and drive real business growth.
What Our Creative Team Does at Monarch Social Media (And What the Job Actually Entails)
At Monarch, our creative team does more than just post content they create, strategize, and execute high-impact social media campaigns across 45+ platforms. From videographers to copywriters, each role plays a critical part in delivering engaging content that resonates. But social media moves fast, and the best creatives know how to adapt, create quickly, and stay ahead of trends. Discover what it really takes to succeed in social media content creation and why skilled creatives are more in demand than ever.
The Role of a Community Manager at Monarch: Why It’s the Backbone of Social Media Success
Most brands fail at community management because they treat it as an afterthought. At Monarch, we know better. Our community managers don’t just reply to comments—they build relationships, drive engagement, and make sure brands feel human online. From strategic engagement to crisis monitoring, here’s how we turn social media interactions into real connections.
Why We Prioritize Work-Life Balance at Monarch Social Media
Social media management is a full-time job, yet many brands expect one person to handle everything—leading to burnout and unrealistic demands. At Monarch, we enforce work-life balance by setting clear boundaries, ensuring fair pay, and redefining ethical expectations in the industry. Social media is powerful, but it’s not a 24/7 job. Discover why sustainable strategies matter and how setting boundaries leads to better results for brands and professionals alike.
The Power of Skit-Based Content: Why Shawna the Mom is a Must-Watch
Entertainment isn’t just on TV anymore it’s thriving on social media. Creators like Shawna the Mum are proving that character-driven, episodic skits can build massive, loyal audiences. By acting out full storylines solo, these creators are redefining how we consume content. And with platforms like TikTok, Instagram, and YouTube Shorts leading the way, this trend is only getting bigger. Discover why this format works, how creators are monetizing their success, and what it means for the future of digital entertainment.
Duolingo’s Mascot “Dies” And the Internet Can’t Get Enough of It
Duolingo’s latest marketing stunt “killing off” its famous owl, Duo has taken social media by storm. With brands like MrBeast and KFC UK jumping into the chaos, this campaign is a case study in viral marketing done right. But what makes it so effective? From audience participation to unhinged branding, Duolingo has mastered the art of engagement. Discover why this campaign works and how your brand can apply the same tactics for social media success.
Why We Don’t Auto-Schedule at Monarch Social Media and Why You Shouldn’t Either
At Monarch Social Media, we don’t auto-schedule content—because engagement is everything. Social media isn’t just about posting at the “optimal time”; it’s about building real relationships. Algorithms prioritize engagement, not schedules. That’s why we manually post, ensuring our content gets maximum visibility by engaging before and after it goes live. In 2025, brands that focus on community-first strategies will win. If you’re serious about growing, it’s time to rethink your posting habits. Here’s why manual posting is the game-changer you need.
Rage Bait on Social Media: Why You Need to Be Hyper Aware and How It Impacts Your Mental Health
Rage bait thrives on controversy, frustration, and outrage keeping us emotionally hooked on social media. It’s designed to provoke, manipulate, and drive engagement, often at the cost of our mental health. Why do we keep falling for it? Because our brains are wired to focus on threats. But understanding how rage bait works is the first step to breaking free. Learn how to spot it, avoid it, and take back control of your digital experience.